Enhancing Residents’ Environmentally Responsible Behavioral Intentions: The Role of Awe and Place Attachment in Potatso National Park Communities, Tibet

China announced its first policy framework for the construction of a protected areas system centered on national parks in 2019. It is increasingly recognized that intentions local community residents to engage environmentally responsible behaviors are essential achieving biodiversity goals area-based conservation. Using an extended theory planned behavior incorporates emotional factors “Awe” and “place attachment,” this research tested hypotheses constructed theoretical model regarding behavioral within outside Potatso National Park, pilot park new Chinese area system. A quantitative questionnaire survey yielded 503 valid responses, structural equation modeling was used test hypotheses. The results show Awe has significantly positive effect intentions. also Place Attachment subjective norms, which strengthen In addition, found be important mediating factor influence According general model, both rational drive residents. Moreover, findings reveal regulating plays greater role among those whose livelihoods more dependent natural environment, while norms play less environment. provide useful basis practical reference use surrounding parks, promotion nature preservation development.